Senior Manager, Marketing Communications

Posted: 

Monday, 2 October 2017

Website: 

Company: 

JustCo

Job description: 

Marketing Communications :

 

Senior Manager, Marketing Communications

 

For this role,

 

Digital Marketing

  • Develop and drive the digital marketing strategy across the company
  • Own all digital channels including the website, email marketing campaigns and social media platforms
  • Conceptualize, develop and implement digital marketing strategy for SEO, SEM, Social Media, advertisement, newsletters, events to drive leads to the company
  • Utilize strong analytical ability to evaluate end-to-end prospect and customer experiences across multiple channels and touch points
  • Design, build and maintain JustGroup's social media presence
  • Collaborate with creative, PR agencies and other vendor partners
  • Drive regular measurement and reporting against performance of all digital marketing campaigns to identify opportunities and areas for improvement
  • Managing the digital marketing budget and working with vendors for best rates deals
  • Evaluate emerging marketing and sales technologies. Provide thought leadership and perspective for adoption where appropriate

PR/Brand Development

  • Develop appropriate public relations strategies (press releases, feature articles, and success stories) and messages to both internal and external stakeholders
  • Communicate consistent brand message, company culture, strategy to both internal and external stakeholders
  • Manage the company website to ensure consistent message
  • Conduct and review feedback strategies for improvement and reinforcement of the brand

Partnership and Collaboration

  • Conceptualize and develop collaboration program with partners that can leverage and benefit from our members
  • Identify and negotiate with the partners for the collaboration program
  • Evaluate the successful rate of the collaboration
  • Maintain on-going relationships with existing partners and foster new relationships to reinforce value proposition of our services

Requirements:

  • A good degree in relevant fields of Mass Communications, Public Relations or Marketing preferred
  • 10 years' of Marketing experience with at least 4 years' of digital marketing experience and content creation
  • Knowledge of website and social media analytics and reporting tools desirable
  • Well versed in SEO, SEM, Social Media, EDM and Content Writing

The ideal candidate:

  • Proven to be experience in developing a strong lead generation plan/strategy for the business
  • Track record of personally crafting and perfecting marketing strategies to deliver growth
  • Highly creative with experience in identifying target audiences and devising digital campaigns across web, email, social media, display advertising and CRMAble to WOW our audience through creative visual and written campaigns for marketing and PR purposes
  • Hungry for success
  • Highly productive with strong research and analytical skills
  • Good team player, resourceful, independent and possess strong interpersonal skills
  • Excellent written and verbal communication skills