This Issue Focus section of this Communication Director talks about trust: how to earn it, lose it and win it back. We look at what the Volkswagen emissions scandal teaches us about trust, what it takes to build trust in new markets, how the media affects dialogues around controversial subjects and what trust means to communicators from across Asia Pacific. Meanwhile, David Brain, CEO of Edelman Asia Pacific, introduces us to the findings of the influential Edelman Trust Barometer and a philosopher helps us unravel the underlying questions behind trust, vulnerability and betrayal... honestly.
You Gotta Have Faith
The full spectrum of the communicator's portfolio