Linking communications to strategic business goals is one of the most pressing challenges facing today’s professional communicators; many feel that they are called on to prove the value and impact of their work with each new campaign. This is particularly vital for communicators working in Asia Pacific, where public relations is developing rapidly and shaping its role in a landscape that is culturally and economically diverse. That’s where this issue of Communication Director comes in.
Making The Case: Proving the Value of Communications
The Story of PR