Do you pay your bills on time, clean up after your dog and make sure old papers go straight into the recycling bin? Then congratulations, you’re (probably) a model citizen. But what if “you” happen to be a corporation? What defines good behaviour when profit margins are your scale of reference? This issue seeks to answer these questions. Communication leaders from companies as diverse as Vedanta and Ben & Jerry’s show how their CSR activities are more than skin-deep: we also look at how corporate governance helps companies earn their license to operate, and how corporate reporting helps corporations play a positive part in the local community. After all, isn’t being a good neighbour what citizenship is all about?
Hidden Powers: CSR and Corporate Citizenship
The full spectrum of the communicator's portfolio