Issue 04/2015 Asia Pacific

Cover Asia Pacific Issue 04 2015
Hidden Powers: CSR and Corporate Citizenship

Do you pay your bills on time, clean up after your dog and make sure old papers go straight into the recycling bin?  Then congratulations, you’re (probably) a model citizen. But what if “you” happen to be a corporation? What defines good behaviour when profit margins are your scale of reference? This issue seeks to answer these questions. Communication leaders from companies as diverse as Vedanta and Ben & Jerry’s show how their CSR activities are more than skin-deep: we also look at how corporate governance helps companies earn their license to operate, and how corporate reporting helps corporations play a positive part in the local community. After all, isn’t being a good neighbour what citizenship is all about?

Agenda setter

Communication ideas in the eyes of experts

Product placement is advertising that arrives when you least expect it. The digital revolution has made it that much more pervasive


The full spectrum of the communicator's portfolio

Headline-grabbing scandals can cause massive damage: a deposed CEO, a replaced communications head or billions of dollars lost. But how to anticipate reputational risks – or even avoid them – before a crisis hits?

Recent terrorist attacks that have shocked the world are fought as much on social media as on the streets

Translating a brand – even one of the world's most ubiquitous – requires more than just language skills

Driving employee engagement through a shared sustainability mission

Design is no longer about objects, visuals or spaces; it is about systems, strategies and experiences. That’s why it is the perfect vehicle for corporate innovation.

How popular culture challenges the professionalism of public relations

In recent years, investor relations has become a force to be reckoned with. However, studies show that there is no agreed job description for this function. So how do today’s investor relations and capital market professionals see the function’s role?

Return on objectives helps organisations measure the success of initiatives that don’t always lead to immediate results

Empowerment storytelling and its powerful brand impact

CSR programmes that align with corporate strategy complement business interests and promote company values – values that inspire new possibilities for the future


Key communicators under the spotlight

Corporate citizenship, sustainability and the importance of a diverse board

Issue focus

Looking at the important questions of communication

Companies that demonstrate trust in their employees and managers can find unexpected benefits along the way.

Ben & Jerry’s looks to achieve innovative ways that the business can use its many resources to create positive social change in the world.

It is up to each one of us to be our own heroes and demand corporations adhere to responsible conduct.

Being a global corporate citizen also means researching and developing innovations to solve some of the most pressing issues facing our world.

Part of being a good corporate citizen requires the communications officer to take on different roles


Questions to...

The personal side of communication directors

Making complex decisions