Issue 02/2015 Asia Pacific

Direct! Empower! Inspire!

There is a lot to learn from leaders: especially when considering that all of us will be called upon at some point in our lives to make hard decisions and manage a team to victory. However, the exact nature of a great leader, and the skills that make them so successful, are often harder to pin down. While easy to admire they are tougher to analyse, with leaders coming in all shapes and sizes. So to delve deeper into what makes a great leader, we present to you this new-look edition of Communication Director, set out with the hope of inspiring and helping you to hone your own leadership skills.

Agenda setter

Communication ideas in the eyes of experts

Well-crafted stunts can catapult your cause into the media. But how to pull them off with measurable impact?


The full spectrum of the communicator's portfolio

Communicators need to work towards more than just brand recall: inspiring trust and linking brand to business results are what counts.


Your company’s Wikipedia page will be evaluated by the media to determine if anyone using a company computer made edits. The key is transparency.

As Roland Sladek explains, the story of Huawei is representative of so many other multinational corporations from emerging markets.

Millennials are on the move, and it won’t be long till they’re directing the top tables in every industry. It’s time to get to know our future leaders.


It is important to acknowledge the vital role played by your gut feelings in all aspects of work.

Corporate communications can now offer more to an organisation than ever before.

Grappling with bullying in the workplace means taking a long hard look at the areas of organisational functioning that enable bullying to occur – especially the interface between managers and employees.

In tough times, organisations are looking for well-balanced assertive leaders. How do you measure up?

As the first generation of network collaborators enters the labour market, flexible work styles are becoming the norm.

When communication managers take on new leadership roles it can be a tricky situation for the company as well as for the manager. How to succeed in the new position? New research offers some insights.

Organisations faced with difficult decisions can use different forms and functions of organisational communication to reduce elements of risk and uncertainty.


Key communicators under the spotlight

Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.

Issue focus

Looking at the important questions of communication

Communication leaders are adept at writing out strategies for other people: they should also write a strategy for communications.

Leading more than one function requires versatility and adaptability. As the head of communication and environmental affairs at DB Schenker, Andrew Seah shares with us how he ensures both teams perform in harmony.

Studying CEO language can highlight issues a CEO regards as important. But it can also signal destructive narcissism and hubris. Closer scrutiny of the words used at the top of an organisation can foreshadow trouble and indicate the need for remedial action.

Every year PwC asks CEOs worldwide about their hopes, aspirations and concerns.The results are a fantastic resource for communications.

Thought leadership is more than a buzzword: here’s how companies give shape to it.

Having an objective view of your strengths and weaknesses as a leader isn’t always easy, which is why getting some external help can make all the difference.

Female talent is on the rise in Asia-Pacific corporate communications.

Questions to...

The personal side of communication directors

Jennifer Sakaguchi, General Manager, External Affairs and Communications at Rio Tinto Japan Ltd. shares her views on language, de-cluttering and her favourite kind of sushi.