Better living through personal chemistry 

Collboration is crucial to a communications team, regardless of their different shapes, sizes, and personality types 


Communications teams come in many different shapes and sizes. Whether a three-person team or a global department, collaboration is essential for getting the most out a team's constituent parts. 

Interviews by Jan Wisniewski

As part of their recent research into teamwork, professionals services firm Deloitte employed the latest analytical technology to identify four distinct work styles in the workplace. Deloitte invited individuals to take a self-assessment based on observable traits and preferences to determine which of the four patterns of behaviour they most closely align with. Suzanne M. Johnson Vickberg, lead researcher on the Business Chemistry system, explains how these four types can work alongside each other and collaborate successfully.