Cella Sin

Cella Sin started at Samsung Electronics in 2012 as a trainee and has developed her career within one of the biggest tech companies in the world specialising in public relations. As public relations manager of Samsung in the Netherlands, she is in the lead for all public relations activities and in charge of the overall public relations strategy, corporate reputation management and issues management.


How an award-winning campaign uses VR to teach the dangers of real-life traffic