Netflix, the internet movie and TV streaming site, has hired the company’s first communications director for the Asia Pacific region. Jessica Lee, the chief communications officer at McDonald’s Greater China has taken on the role.
Lee joins a company that is looking to rapidly staff up ahead of a major push into Asia. As Mumbrella reported yesterday, Netflix is looking for a regional partner marketing director, social media managers for the region and for Korea, and an APAC publicity assets manager. She brings to the role 30 years of communications experience on both client side, with Standard Chartered Bank, Aviva, and ESPN Star Sports, and agency, with Burson Marsteller.
The company announced that it has subscribers in more than 70 million homes in 60 countries, and has made the service available in markets including Vietnam, Singapore, Korea and Indonesia. A notable exception, for now, is China.
Lee’s role at McDonald’s will be filled by her former deputy Regina Hui. Hui will move up from her current position, senior director of communications for McDonald’s China.
Netflix is an American multinational provider of on-demand Internet streaming media, and of flat rate DVD-by-mail in the United States, where mailed DVDs and Blu-ray Disc are sent via Permit Reply Mail.