Issue 04/2016 Asia Pacific

A Voice in the Crowd

Attention is the most world’s most valuable currency. Constant connectedness and incessant stimuli have made us a restless audience: a recent study by Time Inc. found that ‘digital natives' subconsciously move between devices and platforms 27 times per hour. In an environment like this, attention quickly becomes the most valuable currency. Advertisers want your attention before the next YouTube video plays, friends demand your attention on snapchat and Instagram, new media tries to grab your attention with click-baiting headlines. There are also more serious ramifications: the political upheavals that have convulsed the world over the last 12 months raise serious questions about the attention economy. Are we becoming deaf to all but the loudest, most extreme arguments? Do the snap judgements encouraged by a “like/unlike” culture negate the shades of grey that are involved in any adult political argument?

Agenda setter

Communication ideas in the eyes of experts

Super-events like SXSW are revolutionising the way we approach conferences

Various

The full spectrum of the communicator's portfolio

Reflecting on the developments shaping communication in Hong Kong

How organisations react to the changing media landscape in China

The seven keys that unlock the next stage of your communications career

For differently-abled employees in India, legislation for the workplace is the only answer.

Avoiding these five fundamental measurement mistakes will bring you closer to the c-suite

Assume less, consult more, listen harder:  a personal account of life-long lessons learned from a communications career in Asia

Jimmy Wales on what Wikipedia can teach all of us about organisational collaboration

True transparency is essential if organisations are to be trusted in future

Communicators need to make the case for authentic and humane communications at the workplace

Tips on navigating China’s fragmented communication landscape

How internal communications can help make the strategic case for the profession

A sticky situation solved with minimum resources

What are the trends driving women’s advantage economically and in business today?

Issue focus

Looking at the important questions of communication

The Trump victory is a case study for political communications in an attention-starved world

How are legacy media fighting with digital competitors for attention? The Wall Street Journal’s innovative work provides some clues

The world‘s first professor of connectivity on how to stay focussed and sane in a hyperconnected world

An introduction to all things automated, algorithmic and adverting

Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes

Private passions

What makes corporate communicators tick?

The imagination of music inspires creativity in Shravani Dang.