Issue 03/2016 Asia Pacific

Sign of the times

To mark the 10th year of Communication Director magazine, not only are we tracing the evolution of the communications function from message distributor to strategic partner, we’re also looking at how the changes that rocked our world over the past decade – from technological innovations to political upheavals – have impacted the communicator’s job. And we’re asking: is this period of escalating change and innovation a springboard for the next stage in the evolution of the corporate communications leader’s position? 20 years ago the internet barely existed as mass phenomenon, social media is a little more than 10 years old: companies have had to adapt the way they work – and the type of skills they hire – to remain relevant. Our Issue Focus section examines the changing environment that chief communications officers find them in today: whether Pokémon Go or the Internet of Things, artificial intelligence or the millennial work place, the communications director is at the center of multiple conversations and how he or she adapts to these will determine the future of the profession.

Agenda setter

Communication ideas in the eyes of experts

When it comes to communicating international climate conferences, is media coverage a help or a hindrance?

Various

The full spectrum of the communicator's portfolio

How Coca-Cola finds worth in meeting societal needs

Empowering public participation in transforming global agendas

How Chinese companies are engaging global audiences

How Asia-Pacific companies are making the most of Middle East opportunities

Leading US-based communicators share their insights into the public relations landscape in their country

How should international brands adapt to communications all-rounder WeChat?

Here’s how to unlock the power of social media and mobile to attract attention to your event

The untapped potential of the communications function in Asia Pacific

Key opinion leaders are an invaluable part of building brand awareness

Gender diversity within the organisation makes business sense. What are you doing to make your team more equal?

Interview

Key communicators under the spotlight

The agency view of the changes in Asia-Pacific’s corporate communications

Issue focus

Looking at the important questions of communication

Defining the leadership characteristics of chief communications and corporate affairs officers

APACD Working Group heads discuss the development and future path of the communications function

Managing a company's reputation is a major responsibility for executive communicators

Integrated marketing and communications could be key to organsiational survival in a fragmented world

How to build relevancy through personalised, tailored messaging.

How communicators must adapt to ever-shrinking attention spans by building on engagement.

Keeping an eye on the megatrends that shape our world is an increasingly vital aspect of the communicator’s job

Communications reader

Book Reviews

Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, Douglas Rushkof; Digital Politics and Culture in Contemporary India: the Making of an Info-Nation, Biswarup Sen; Small Data: The Tiny Clues That Uncover Huge Trends, Martin Lindstrom; The Disruption Dilemma, Joshua Gans

Private passions

What makes corporate communicators tick?

Satish Nair on the memories of his motoring expeditions