Issue 03/2015 Asia Pacific

Pleased To Meet You?

Stakeholder engagement means working towards trust, even (especially?) among those with different views: Left and Right, corporations and NGOs, employees and management. It means reaching out before problems arise, rather than after, it means listening as much as talking, explaining with humility rather than boasting or finger-pointing. In other words, it's about putting a human face on your organisation.

Various

The full spectrum of the communicator's portfolio

When it comes to recruiting future employees, remember to appeal to the audience as individuals, not as demographics.

The unstoppable spread of mobile in Asia Pacific creates a whole new set of opportunities for communicators.

Japan is upping its communications game: a series of crises have led to better communication strategies and greater use of professionals.

Advocacy communication campaigns in the Asia-Pacific region are a role-model for great storytelling.

In our new world of connectedness, every company employee is a potential spokesperson – so why not equip them to do that job?

Evaluation research among public relations practitioners in Malaysian corporations show some surprising results.

To craft messages that engage all the senses, communications must first step outside the ordinary.

In an age of disruption, businesses are faced with a whole new array of risks to their reputation. Communication can help manage these risks.

Can internal communication drive business?

A brief prediction for the near future of corporate presentations.

As the eyes and ears of their organisations, communicators are well placed to fight for sustainable development.

The hidden business costs of poorly-written English.

A new four-step recruitment communication model could help information technology firms finally crack the code to attracting more women.

Interview

Key communicators under the spotlight

Jim Wilkinson explains why the Alibaba Group has a front-row seat on China’s vital changes and how he is helping Alibaba achieve its global goals.

Issue focus

Looking at the important questions of communication

Companies may not always agree with their stakeholders, but as long as there is respectful engagement, mutual benefits are guaranteed.

It is easier than ever for groups to connect with your company.

Listening to the demands of multiple audiences is the first step to healthy partnerships with your stakeholders.

The new world of work demands new ways of empowering employees.
 

Empowering local communities to become dialogue partners proves your commitment to sustainability.

Not only is data a strategic asset: it can help drive brand engagement and contribute to the bottom line.

Questions to...

The personal side of communication directors

Minari Shah on communications, Mumbai and the motor industry