Hosted by Communication Director and Quadriga, the Digital Communications Conference 2017 was full of insights, best practices and interactive sessions – and culminated with the 2017 Asia-Pacific Excellence Awards.
On April 19 speakers from The Nature Conservancy, Hong Kong Airlines, Infiniti Motors, WWF, Evonik and others came together at Hong Kong’s Baptist University to share their experience on planning digital campaigns, content strategies and winning back credibility to an audience of communicators drawn forma cross Asia Pacific.
Kicking off at 9am sharp, moderator Mark Laudi – who made such a strong impression by hosting last year’s Asia-Pacific Communications Summit in Singapore - energised the audience in anticipation of day full of outstanding content infused with a truly social experience.
A series of panels consisting of two best cases and one interactive session which addressed challenges currently facing communicators in their job helped to ensure that a topic (for instance, “Panning Digtial Campaigns”) was approached form different perspectives representing different industries and organisations. The multifaceted approach was praised by attendees, including Henry Rosas, marketing director for Mundipharma Middle East, who said “ It’s not a surprise people and companies facing similar communicational challenges but it was very impactful to see different ways to use and measure social media effectiveness.”
Best cases, tested strategies and new friends
Woven throughout the day’s best cases and communications strategies were links to the outside world: no surprises that United Airlines was mentioned by more than one speaker as a “what-not-to-do” crisis best (worst?) case. Only 27 per cent of brands have a crisis plan, reminded speaker Ali Bullock of Infiniti Motor: thanks to breaking news about the troubled airline, the relevance of Ali’s argument could not have been plainer. The other speakers were Grace Li, director of communications at Evonik, on her experiences creating content for a B2B company, paired with Eric Leong, vice president of brand marketing and communications at Dream Cruises, on content with purpose; The Nature Conservancy’s director of communications for Asia Pacific, Azmar Sukandar and Yufei Wang, corporate communications manager at Hong Kong Airlines, on developing successful digital campaigns; Kim Stengert, director of communications at WWF with Ali Bullock on trust and credibility; and Ali again with Os Ishmael, head of digital at the British Council East Asia on social listening. Our thanks to them all.
Who was it that said the coffee band lunch breaks in a conference are just as important as the keynotes and presentations? In any case, we’re sure many attendees at #DCCAsia would agree; the opportunity to sit down and network with leading communication experts from across the region was enjoyed by all. Indeed, the representation of the Asia Pacific region was remarked on by several attendees, including Siti Rasiqah, head of communications at Singapore-based EFA Group: “I was pleasantly surprised by the diversity. I was expecting mostly attendees from HK and China but there were peers from Sri Lanka and New Zealand too.”
Although the conference ended sharply at 6pm, the networking didn’t end there: a gala dinner held at the Harbour grand Kowloon celebrated the Asia Pacific Excellence Awards and put a sparkling cap to the day’s events. You can find the full list of Awards winners here.