Issue 01/2015 Asia Pacific

Anticipation and Disruption

A little under 20 years on from the first appearance of Clayton Christensen’s landmark theory of disruptive innovation, we can safely say that we are all living in disrupted times. The frequency of game-changing developments that revolutionise our work, our industries and the way we live our lives is higher than ever before, and the differences between those who anticipate future trends and those who do not are clear to see. From the sharing economy to big data and the cloud, each day seems to bring a new challenge to the status quo. For communicators who have to navigate this volcanic landscape, these challenges offer the potential to transform the work of the communications function, and perhaps redraw the lines that define the role of the communications professional.

Various

The full spectrum of the communicator's portfolio

In the B2B world, you need more than expertise and past successes to set your organisation apart; authentic communications is key.

In order to gain visibility in a crowded marketplace, social campaigns have to explore innovative ways of standing out from the competition.

The Chinese philosophy of zhong dao, or ‘middle way’, offers an integrative model of management to fit the interconnectedness of human societies in the new century.

During a crisis, corporate communications can benefit the organisation by the careful creation of regulatory fit.

Team Player

How to improve personnel management and your career

A communicator must embody multiple personas to ensure their continued success in the field.

Everyone handles grief in different ways: appreciating this will help to support bereaved employees and make them feel valued at work.

With falling worker loyalty, management focus has now turned inward. Collaborative communications and a strong feedback culture are key to salvaging employee motivation.

Companies are taking a world-wide approach to seeking out new talent and making full use of a diverse and skilled work force.

The Story of PR

Looking back at landmark communications

Public relations measurement and evaluation has evolved over at least two centuries.

With a rich history of campaigning for change, not for profits remain some of communications’ leading innovators.

Alongside official narratives about organisations, there exist unofficial, alternative stories of equal importance.

Interview

Key communicators under the spotlight

Headquartered in Mumbai, Tata Group operates in more than 80 countries around the world. We asked a few questions of its brand custodian, group spokesperson and chief ethics officer.

Issue focus

Looking at the important questions of communication

Big Data is set to disrupt the communication profession. But to realise its full potential requires a reassessment of the communicator’s role and the cultivation of a digital culture.

Communicators have the potential to disrupt and influence positive change, as well as to develop their profession.

Today’s communicators face a range of digital and technological revolutions, from automated jobs to porous organisations and the ubiquitous cloud. More challenges are on the horizon.

When two well-known and trusted brands become one, the sentiment isn’t automatically transferred. The brand merger experience of one New Zealand group shows the importance of establishing belief within the organisation.

 

To avoid being blindsided be the ‘unknown unknowns’, anticipatory issue management helps organisations prepare for the worst.

Knowing how to react when crisis hits is important, but learning to anticipate future emergencies in advance makes all the difference.

Steve Jobs once said that “innovation distinguishes between a leader and a follower”. To that we would add that there is no successful innovation without leadership, in particular a leadership based on inspirational communications.

Questions to...

The personal side of communication directors

Head of PR and Communication, Asia at Opera Software.