THE COMMUNICATION LANDSCAPE HAS CHANGED
We are living in uncertain times whether that is economic, political or social. We believe that customers are increasingly tuning into both rational and emotional qualities of a brand to decide if it’s right for them. With a proliferation of products and information customers increasingly have more choice. The reality is that today customers are driving business not the other way around. So the term B2C is outdated and should really be C2B.
The customer expects to participate in a brands destiny. And, their voice has gravity in this landscape. With so many customer media opportunities more often their experiences are being curated by an algorithm that pretends to understand them. But this misses the mark, customers are still human beings and algorithms are one part to the equation—a machine can’t quantify love, forgiveness and pleasure. So how can we create certainty if we only have half of the equation?
For brands to understand which factors are driving them forwards, backwards or spinning in place our research study aims to help them statistically spot the best ways to move with and ahead of these trends. So we are curious. How will brands that are in constant motion capitalize on the right opportunities to propel forward?
If you’re interested in understanding how your brand is performing versus your competitors and their motion, please get in touch for an in depth analysis.
- Social Innovation
Aruba Networks, Boehringer Ingelheim, Brightcove, Collinson Latitude, FlySafair, FSC, Honeywell, iRobot, MediaTek, Nissan, Microsoft, PageGroup, Skype, Takeda, Verne Global, Xerox, ZTE